This webinar encourages every AADMM member to find new and inventive ways to gain awareness for their practice and AADMM using traditional and emerging media. Included are the do’s and don’ts of contacting your local news outlets, the importance of building relationships with them and understanding the preparation and time commitment you need to invest. Tips and hits for getting noticed by reporters by positioning yourself as an expert, pitching (especially the importance of tailoring your pitches to each reporter vs. mass, informal emails) and becoming the source for your regional media are covered. You get an interview request – now what?! What to expect, how to prepare, managing nerves, staying on message, and, if necessary, what to do if you are misquoted.
This session is not eligible for credit toward CDMM® recertification.