Marketing is essential for any business to attract and retain clients. To that end, every business owner is pressured to buy advertising space in community publications, listings in directories, and ads on social media sites. Should you buy them? The answer is probably a resounding, “No.” Some key marketing tools do cost money. However, many of the best tools cost no money at all. Marketing: What you need and what you don’t explores the best marketing strategies and tactics – including many that are free. The webinar also covers which marketing approaches to consider and which to forget about. Participants will receive specific advice on the overriding principles that apply to everything they do to market their business. They will also come away from this webinar knowing how to choose wisely – and most cost-effectively – from among the dizzying array of marketing tactics available today.
This session is not eligible for credit toward CDMM® recertification.