Strategic Partnering: Get By With a Little Help from Your Friends

Many small business owners are not aware of the concept of “strategic partnering.” Unlike legal partnerships, these are short-term, informal arrangements where the parties simply agree to cooperate in order to advance their mutual interests. Strategic collaborations can be fun, low-risk ways to significantly broaden exposure to potential clients, enhance your visibility and reputation, and increase your income. Just because you’re IN business by yourself doesn’t mean you have to DO business by yourself!

This webinar discusses:

• three popular partnering formats and their advantages
• where to find potential partners and how to identify those who will be a good fit
• specific business-building activities that are easier and more fun when you’re with a partner

This session is not eligible for credit toward CDMM^® recertification.