Creating a LinkedIn Profile That Attracts Business

  • 1 Jan 2025
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7 Creating a LinkedIn Profile That Attracts Business

Description

LinkedIn is packed with potential for filling your sales pipeline and growing your business. But before you begin connecting with people and joining conversations on LinkedIn, you need to make sure your profile portrays your expertise, value, and authenticity that you bring to your clients. In this webinar, you’ll learn how to write your profile to attract, engage, and continue the conversation with prospects interested in your services.

Participants will learn how to update their LinkedIn profiles from a simple resume to a lead generating tool.

A LinkedIn profile checklist will be provided as a handout.

Intended Audience: This presentation will help those whose target market is business-to-business industries.

Presenter: Cathy Yerges

Cathy Yerges, LinkedIn consultant and Founder of BG3 LLC, works with B2B firms to understand that LinkedIn is about so much more than a place to post your resume. Through strategic efforts, her clients are able to unearth the gold that lies within their LinkedIn community to produce a consistent flow of targeted business leads . They become thought-leaders in their industries and become the “go-to” person when a prospect has a need for their services. Cathy loves to share insights about the world of LinkedIn and has spoken at numerous conferences, meetups and organizations, including DreamBank, Social Media Breakfast Madison, StaffingTec, UW Madison SBDC and SCORE. Each time she speaks, she offers up actionable tips to put knowledge into action.

Find out more and connect with Cathy at https://www.linkedin.com/in/cathyyerges/ 


This session is not eligible for credit toward CDMM® recertification.